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Bud Light’s New Super Bowl Genie Grants Wishes With Peyton Manning, Post Malone and More
Bud Light hopes a new Super Bowl commercial character -- the Bud Light genie -- wins fans over after the brand got caught in cultural battles.
A new ad slated to run in the third quarter of the game introduces the Bud Light Genie, an affable creature who grants a group of friends many wishes during an epic night out. Last year, Bud Light worked to expand its customer base with a commercial that showed Miles and Keleigh Teller dancing while listening to hold music from one of their smartphones. One tactic – sending a can of Bud Light to Dylan Mulvaney, a trans advocate and influencer – became a rallying cry across right-leaning media and put the brand in cultural crosshairs.
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