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Bud Light Super Bowl Commercial Offers Latest in Parade of Beer Buddies
Bud Light's newest Super Bowl commercial spotlights Post Malone, Shane GIllis and Peyton Manning as 'Big Men of Cul-de-Sac
The popular beer, which has been a staple of Super Bowl advertising for 35 years, will introduce “Big Men of Cul-de-Sac,” a group of regular folks who enjoy grilling in the backyard and talking in the driveway, says Todd Allen, senior vice president of marketing for Bud Light, in an interview. In years past, viewers have encountered the Bud Knight, Real Men of Genius, and a dude who often broke out in saying “I love you, man!” Each creation pokes fun at the behavior of young guys who like to celebrate. Since taking up his post last year, Allen has presided over a return to core Bud Light marketing themes, working to distance the brand from an era when it tried to broaden its customer base.
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