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Bud Light Pours One Out for Las Vegas With Sphere Appearance Before Super Bowl
Bud Light plans elaborate outdoor advertising ahead of the Super Bowl on the Sphere in Las Vegas
On Monday, the popular Anheuser-Busch beer will fill the outdoor walls of Sphere, the new immersive arena that doubles as a massive billboard, with a new video that could make viewers think they are getting an intimate tour of the inside of a full bottle of Bud Light. “It’s an immersive experience with really rich storytelling,” says Todd Allen, senior vice president of marketing for Bud Light, that will be seen starting February 5 straight through to Super Bowl LVIII. PepsiCo, for example, another one of the most stalwart of Super Bowl advertisers, is taking a title sponsorship in Guy Fieri’s Flavortown Tailgate, a party organized by the celebrity chef that will be held just minutes away from Las Vegas’ Allegiant Stadium, the site of the game.
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