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BTS’ Jin Becomes Gucci’s Newest Global Ambassador


The K-Pop star was named Gucci's Global Brand Ambassador on Wednesday (Aug. 7)

“I’m very excited to welcome Jin as global brand ambassador,” Gucci ’s creative director Sabato De Sarna said a statement according to Women’s Wear Daily, which first reported the news. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” added De Sarna. In honor of the new partnership, Gucci released a photo campaign featuring Jin wearing pieces from the Italian fashion house’s spring/summer 2025 menswear collection.

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