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BTS Agency Hybe Posts Record $1.6B In Annual Sales As K-Pop Demand Rockets
Hybe, the agency behind BTS, posted annual sales of over 2 trillion won (US$1.5 billion) in 2023.
Hybe, the label behind Korean supergroup BTS, announced today that its annual sales hit 2.17 trillion won (US$1.6 billion) in 2023, making it the first K-pop agency ever to reach this milestone. In a conference call, the company said that robust album and concert sales by its major artists contributed to this achievement, including Seventeen, Tomorrow X Together, NewJeans, Enhypen and BTS members as soloists. The figures bode well for Hybe, whose chairman Bang Si-Hyuk expressed strong interest in expanding the company’s acquisitions in the U.S.
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