Get the latest gossip
Broadcasters Bet on Flexibility of Streaming to Attract Younger Audiences: ‘We Will Never Be Cool but We Can Try Being Elegant’
How can television attract ever-elusive young audiences? For European public broadcasters, the answer is to focus on streaming.
“We are actively finding audiences who don’t watch TV anymore,” said Diana Tabakov, who works in acquisitions for Ivysilani, the streaming platform of Czech Television. Ivysilani has a team that works on specific shows for Gen Z, including producing content for YouTube to entice viewers onto their streaming platform. With a solidified catalog of international programming, OSN is now shifting its focus to production, with Karam keeping a close eye on the stories coming out of festivals like Venice.
Or read this on Variety