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Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global
Jo Ann Ross has formally wound down her three-decade tenure at CBS and Paramount Global, a run full of milestones.
Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global. On Tuesday, Paramount CEO Bob Bakish informed employees in a memo that Ross would officially exit the company next week after “having helped prime our sales team for another strong upfront season.” Jo Ann’s unwavering commitment to making a difference extends to her longtime support of Memorial Sloan Kettering’s annual Cycle for Survival and her work as an active board member of Reisenbach Philanthropies, the Ad Council, the International Radio and Television Society, the Video Advertising Bureau and FourBlock, an organization for veteran career readiness.
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