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Brits in desperate need of ‘Fluxury’, according to top psychologist

Brits in desperate need of 'Fluxury', according to top psychologist, who claims that we're spending more on smaller luxuries

The cost of living crisis has changed the nation’s priorities and Brits are going out of their way to save money so they can splash out on little luxuries and perk themselves up, according to a new study. In fact, over half (57%), proactively looki to make savings through cheaper own-brand products and everyday essentials so they can snap up little luxuries in that same shop. “In a time of economic uncertainty, human behaviour has shifted to focus on short-term rewards to gain a sense of control over our everyday lives,” Nightingale said.

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