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British K-Pop-Trained Band dearALICE Refuses to Be Bound by Geography or Genre
dearALICE are the latest product of K-Pop giants SM Entertainment. They tell Billboard U.K. how they're going to stand out from the rest.
Having been selected from a nationwide casting call, the five-piece trained under a world-beating management team led by Hee Jun Yoon, a director at SM Entertainment, the agency responsible for fostering the careers of many K-pop superstars including Aespa and Red Velvet. To sign dearALICE, they partnered with Kakao Entertainment, US label Gamma and British production company Moon&Back Media with the intention of showing “how cultural diversity drives artistic evolution and creative exchanges,” as the latter’s CAO, Chris Sungsu Lee, tells Billboard U.K. Union Jack paraphernalia, expansive city vistas, the Tube: Any studious pop fan would be quick to make comparisons between the “Ariana” video and One Direction’s Up All Night era, which was characterized by images of vintage Routemasters and tonal red and white palettes.
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