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BritBox International Names Marketing Boss & Strikes North American Deals For UK Drama ‘The Inheritance’
BritBox International has named Diana Pessin as its Chief Marketing Officer, while striking U.S. and Canada deals for UK drama 'The Inheritance'.
Since joining BritBox International, Pessin has run campaigns on shows such as Archie, Payback, Murder is Easy and Time and was instrumental in securing a sponsorship deal with BAFTA. In further BritBox International news, the streamer has acquired North American rights to The Inheritance, a drama series for Paramount Global-owned broadcaster Channel 5. Distributor Eccho Rights has this week also struck deals with RTE in Ireland, NPO in the Netherlands, and Pickbox in Croatia, Slovenia, Bosnia and Herzegovina, Serbia, North Macedonia, Montenegro and Bulgaria.
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