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Britain's Got Talent rakes in just 7.1 million viewers on average but gains 4 billion total views on social accounts over the past 12 months
According to ITV, the show - with Simon Cowell, Amanda Holden, Alesha Dixon and Bruno Tonioli as the current judges - is the biggest entertainment series of the year so far across any channel.
Britain's Got Talent has scored an average of 7.1 million viewers during its current series, including repeat, ahead of the season 17 final next Sunday (pictured Simon Cowell) But the talent contest has still seen a marked drop in its popularity over the years, with the current ratings a long way away from its peak 13 million in 2009 (Piers Morgan, Kelly Brook, Amanda Holden, Simon Cowell pictured on show in 2009) In contrast, the YouTube channel of their BBC rival, Strictly Come Dancing, has 772,000 subscribers, with its most-watched video being a performance by the professional dancers to Cotton Eye Joe, receiving nine million views.
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