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Brit Formats Are Back: Report Shows 18% Rise In UK Adaptations Last Year Driven By ‘The 1% Club’, ‘The Piano’, ‘MasterChef’
UK formats like 'The 1% Club', 'MasterChef' &. 'The Piano' drove an 18% increase in adaptations last year according to K7 Tracking the Giants report.
ITV / Magnum TV EXCLUSIVE: British formats are back in vogue, according to research firm K7 ’s annual Tracking the Giants report. Representing an impressive 18% rise, the 119 new adaptations of Brit formats was driven by BBC Studios’ The 1% Club, which airs on ITV in the UK and had 10 launches alone in 2024 including on Prime Video in the States hosted by Patton Oswalt. For the third year in a row, Banijay was the top-selling unscripted format distributor, followed by on-the-block seller ITV Studios then The Piano sales house Fremantle.
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