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Brian Williams’ Amazon Election Night Special Signals Streaming’s Emergence For Live News Moments: “It Might Be The Next Big Thing”
Brian Williams talks about his upcoming liave Amazon Prime Video special with election night results.
In an interview with Deadline, Williams wouldn’t go into specifics, but promised a reveal of “our own exclusive IP.” A set built on a Culver City soundstage will be “all LED,” and he will be mobile “between different areas of the studio where analysts and journalists and a historian or two and our data folks are working.” Jonathan Giegengack, founder and principal at Hub Entertainment Research, praised the idea of the special, one that fits into Amazon’s strategy “of trying to get into live programming in general.” He said that it also may offer a “fresh alternative” as some of the established news organizations grapple with falling viewership and increasing polarization. As Williams sees it, “a lot of journalists have had to unlearn the rules we were raised on of a kind of reflexive, comparative fairness because of the rhetoric that we hearing,” adding that “standards and practices have become something of a moving target as we deal with a series of firsts in journalism and in American history.
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