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Breaking Down Drake’s Streaming Fraud Allegations Over Kendrick Lamar’s ‘Not Like Us’: Analysis
Over the last two days, Drake has alleged that UMG artificially inflated the streams of Kendrick Lamar's "Not Like Us." Billboard analyzes his claims.
“In his memo to staff reflecting on the highlights of 2021, the CEO of UMG, Lucian Grainge, remarked on it being ‘harder than ever for artists to break through the noise: sixty thousand songs are added to Spotify every day. In June 2021, Reps. Jerry Nadler (D-NY) and Hank Johnson Jr. (D-GA) sent a letter to Spotify’s CEO/founder Daniel Ek voicing worries that the feature “may set in motion a ‘race to the bottom’ in which artists and labels feel compelled to accept lower royalties as a necessary way to break through an extremely crowded and competitive music environment.” The representatives then asked the company to publish “on a monthly basis the name of every track enrolled in the program” and the agreed-upon discounted royalty rate for each, calling Discovery Mode “a serious risk for musicians.”
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