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Breakfast radio trio AXED in latest ratings bloodbath, just days after bosses were revealed to be sharpening their knives
Three of Nine's biggest breakfast radio stars have been fired, just days after Daily Mail Australia revealed bosses at the embattled network were sharpening their knives.
But the decision to steer the station away from traditional talkback in favour of 'light entertainment' - in stark contrast to its successful sister outlets 2GB in Sydney, 3AW in Melbourne and Perth's 6PR - has alienated listeners and ultimately proved a disaster. It also comes after drive host Peter Gleeson and breakfast newsreader Steve Barker also resigned early this week in the wake of Daily Mail Australia's story about looming job cuts. Well-placed sources within 4BC revealed the network was now planning an unprecedented overhaul of its presenting line-up as it reverts to a hard-hitting talkback focus and desperately tries to lure back truant listeners.
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