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Brazil’s Theatrical Market Gradually Recovers, but Still Way Below 2019
A lack of a regular offer of U.S. blockbusters, in part a result of Hollywood’s double strike, has slowed bounce back.
“The suspension of productions, closure of cinemas and calendar changes due to the pandemic led the market to reassess its position when it reopened and to reinvent itself to regain the Brazilian public. Marcelo Lima,CEO of Tonks, the organizer of Expocine, believes it will take two to three years until the influx of U.S. blockbusters is back to its usual level and Brazilian market fully recovers. According to him, the big release this week in Brazil is Warner’s’ “Joker: Folie à Deux,” which is helmed by Todd Phillips and stars Joaquin Phoenix and Lady Gaga.
Or read this on Variety