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Brazil’s Globo, Spain’s Atresmedia Renew Pact
Globo, Atresmedia Int’l renewed strategic Latin American distribution pact as Atresmedia Int'l hits 65 million households worldwide.
“We are very pleased to continue this long-standing collaboration in strategic territories for Globo such as Latin America and the U.S. We are always looking for new audiences and this renewal reflects the fact that our content connects with diverse audiences,” remarked Regiane Marcílio, Globo’s head of content distribution & partnerships. Last year, Atresmedia Int’l reported a 7.6 million jump in subscriptions, boosting its overall reach to more than 65 million households in the world, including Latin America, the U.S., Canada and Europe, which made Martínez-Raposo note that “achieving such significant growth, despite such complicated market conditions, demonstrates the strength of our channels.” Its four-channel pay TV bouquet offers entertainment shows in Antena 3, series in Atreseries, movies in Atrescine and lifestyle programming in ¡Hola!
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