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Brazil21, Sarah La Morena & More Emerging Latin Artists on Our Radar


Every month, Billboard editors spotlight a group of rising artists whose music we love. Here's who should be on your radar this month.

Since adopting her new moniker earlier this year, she has been releasing tracks that will be part of her upcoming EP, slated for February 2025, a project that she is both producing and crafting final touches on with Gabriel Dinero, a London-based fellow Guatemalan. The song celebrates Selena’s unmistakable dance moves with a modern twist, encapsulating both nostalgia and a fresh wave of Latin music vibrancy that’s impossible to ignore. Sarah has been in the music industry since 2019, showcasing her heartfelt rancheras, such as her version of Juan Gabriel’s “La Farsante” and Jenni Rivera’s “Que Me Vas A Dar.” Earlier this year, she gained more momentum after surprising and singing-along with Grupo Firme at a concert meet-and-greet during their Ultima Peda tour.

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