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Brazil Emerges as FAST Streaming Powerhouse, Set to Soon Become Its Second Biggest International Market in the World (EXCLUSIVE)
Brazil is set to become the world’s No. 3 FAST market, as Smart TV use surges, despite ad spend lagging behind viewer habits.
In Omdia’s global consumer surveys, FAST services now routinely appear in the top 10 most-used streaming apps on Smart TVs including in Brazil, Mexico, the U.S., and across Europe. In 2024, Netflix used Brazil to launch a wave of local originals that gained significant global traction, top performers included “Desperate Lies,” “Burning Betrayal”, “Senna,” and “Bionic,” according to PlumResearch. These shows weren’t produced with international audiences in mind, Rua Aguete said, but rather as authentic stories rooted in Brazilian culture; a factor that has ironically made them stand out and potentially more exportable.
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