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Brazil Comes Strong to Cannes to Bank on ‘I’m Still Here’ Oscar Momentum: ‘A Defining Moment For Brazilian Production’
Brazil back to the table: how the South American giant is ceasing the post-Oscar momentum with historic Cannes presence.
“Brazil stood out immediately with its cinematic heritage, a dynamic industry undergoing a strong resurgence, and a prominent presence in Cannes,” Marché du Film Executive Director Guillaume Esmiol tells Variety of choosing the Country of Honor. The Ministry of Culture also created 94 new screening rooms, taking the country to a record 3,509 screens nationwide, and reinstated the national quota in cinemas to “ensure Brazilian films have a strong theatrical presence.” Other initiatives include Tela Brazil, a free streaming platform for Brazilian content, and plans to create a National Film Commission. “In the next few years, we will see many projects being made in Brazil, thanks to the return of federal incentives, including projects by O2 Filmes.” The production company is currently working on big partnerships with streamers such as Fernando Meirelles’s ambitious Amazon film “Animal Race” and Netflix mini-series “Pssica.” We made a strategic decision not to seek public funds under Bolsonaro, but we are now bidding again.
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