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Branded, Not Stirred: Now That the James Bond Series Is Controlled by Amazon MGM, Is It Set to Become…Content?
Now that the James Bond series is owned by Amazon MGM, will it be spun off, serialized and exploited into oblivion?
The announcement today, that Amazon MGM Studios is set to assume creative control of the Bond franchise, and that the series’ longtime producers and overseers, Michael G, Wilson and Barbara Broccoli, will be stepping back, marks nothing less than a paradigm shift in movie culture. Micromanagement can be a destructive thing, but in the case of the Bond series it meant that the films were curated, fussed over, cared about, and treated — always — as the mythological property they are. My fear is that with a streaming giant in charge that understands the metrics of movies but not the underlying and in many ways subversive and fatalistic romance of them, we won’t see Bond die.
Or read this on Variety
