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Brand it like Becks! As the Super Bowl prepares to break viewing records... a look at the best celebrity endorsed ads of the night featuring Ben Affleck, Jennifer Lopez, Jennifer Aniston and David Beckham


A communal TV experience shared across all 50 American states and beyond, this year's event  drew in an average 114 million viewers across the globe.

Only a Super Bowl could encourage Ben Affleck and Jennifer Lopez to flog donuts, Sir Anthony Hopkins to play a football mascot and the classically trained Patrick Stewart climbing a 'mountain of entertainment.' Eventually, during the world premiere of 'Agent State Farm' a new clip is shown on the large movie screen, only Danny DeVito has now joined the cast, as part of the director's script change. Stewart joins Miami Dolphins quarterback Tua Tagovailoa and Drew Barrymore as the trio embark on a trip up 'Paramount Mountain,' with the star athlete quipping: 'If it were a football, I'd be able to reach the top.'

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