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Brad Pitt’s ‘F1’ Delivers Apple’s First Box Office Hit With $55.6 Million Debut, ‘M3GAN 2.0’ Fizzles With $10 Million
"F1," a big-budget racing drama starring Brad Pitt, impressively revved to $55.6 million in its domestic opening weekend.
And since Apple doesn’t have a distribution arm, the company is paying a fee to Warner Bros. to put the film in theaters; the studio also receives a percentage of theatrical revenues that increases with certain box office benchmarks.) With that vast reach, Apple has unique ways of promoting its movies, such as placing the “F1” trailer on the home screen of its streaming service and enabling iPhone push notifications for “F1” that offer a $10 discount when moviegoers buy two or more tickets on Fandango. In a recent Variety cover story about Apple’s film and TV ambitions, CEO Tim Cook says he doesn’t view the content side as a way to move the hardware sales that fuel its core business.
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