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BOYNEXTDOOR Wants to Redefine Who the Boy Next Door Represents: ‘You Never Know Who’s Living Next Door’


BOYNEXTDOOR, the K-Pop Rookie of the Month for October 2024, talk about chart success with '19.99,' songwriting, choreography, ZICO, touring and more.

BOYNEXTDOOR ‘s latest single, “Nice Guy,” begins with the K-pop group crooning, “Don’t be such a wuss, Seoul is mine tonight/ Let’s rizz up all night” for a synth- pop anthem of declarative self-confidence. While it seems like a stark contrast from “Dangerous,” the rebellious pre-released buzz single about teens pushing curfew which kicked off the group’s 19.99 album, it all connects into BOYNEXTDOOR’s multifaceted world of limitless freedom and friendliness. During a weekend morning interview and photoshoot with Billboard in Seoul, any understandable tiredness from BND takes a back seat as members Jaehyun, Sungho, Taesan, Riwoo, Leehan, and Woonhak excitedly emphasize their desire to connect with audiences through authenticity rather than just chart placements and awards.

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