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Box To Box Films & Fremantle Alums Samantha Lawrence & Jane Atkinson Launch Media MDs; Industry Figures Combine To Create Agency For Indie Clients
Box To Box & Fremantle Alums Samantha Lawrence & Jane Atkinson Launch The Media MDs; Industry Figures Join Forces To Create Agency For Indie Clients
Lawrence said there is a real demand from the indie market for the kind of strategic expertise the Media MDs can provide small and mid-sized independents, which often have standout creative and the potential to scale, but do not necessarily have the real-world experience of having done so. “With competition in the market at an all-time high, to survive is to thrive, but without deep pockets or a major backer, indies often have no option but to prioritize creativity and delivery over long-term growth,” Lawrence said. Our skills will help guide partners toward organic, sustained success, and Media MDs will become a brand companies will be able to rely on to deliver a wide range of business services.”
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