Get the latest gossip

Box Office: Worst Super Bowl Weekend in Decades Outside of COVID, ‘Argylle’ Ekes Out $6.5M Lead

The big game has always posed fierce competition for moviegoing, but this year's lineup on the marquee got entirely sacked.

The Super Bowl sacked the domestic box office this weekend as revenue fell to historic lows due to the weekend-long frenzy over Sunday’s showdown between the Kansas City Chiefs and San Francisco 49ers in Las Vegas, and an ongoing winter slowdown in major Hollywood studio titles. One new twist this year, however: Taylor Swift is responsible for a surge in football viewership among girls and women (her boyfriend is Kansas City’s tight end Travis Kelce, and she’s expected at Sunday’s game). “This year unfortunately marks a low ebb for the football-centric weekend and with only one new wide release film hitting theaters and a lack of momentum in the marketplace the industry will now have to look toward the post-game era to get back on track,” says Comscore chief box office analyst Paul Dergarabedian.

Get the Android app