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Box Office: John Krasinski’s ‘IF’ Aims to Impress With $40 Million Debut
"IF," a fantasy comedy from director John Krasinski, is tracking a promising $40 million in its box office debut.
The IFs are voiced by a star-studded ensemble of Steve Carell, Matt Damon, Maya Rudolph, Emily Blunt, Bradley Cooper, Jon Stewart and George Clooney. Theater owners have stressed there’s huge demand for films aimed at family audiences — and “IF” could fill the void that’s been left by the latest kid-friendly offering, “Kung Fu Panda 4,” in early March. Though “IF” is expected to lead in North America, it’ll be joined on box office charts by two fellow newcomers, the Amy Winehouse biopic “Back to Black” and Lionsgate’s new horror series “The Strangers: Chapter 1.”
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