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Box Office: ‘Wicked’ Opens to Record-Setting $114 Million, ‘Gladiator II’ Starts Strong With $55.5 Million
If you care to find "Wicked," look to the top of box office charts.
It’s unclear whether “Wicked” and “Gladiator II” fueled each other, à la “Barbenheimer,” an unexpected phenomenon in which tens of thousands of moviegoers opted for back-to-back screenings rather than choosing between Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” — or if “Glicked” is just an effective case of counterprogramming. “Once again, it’s clear that when healthy competition meets premium experiences, the marketplace thrives, and consumers win,” says Michael O’Leary, president and CEO of the National Association of Theatre Owners, the exhibition industry’s trade organization. More recent attempts like Steven Spielberg’s “West Side Story” remake, Chu’s “In the Heights,” “Dear Evan Hansen,” “Cats” and “The Color Purple” hit the wrong notes for various reasons despite being based on popular productions.
Or read this on Variety
