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Box Office: ‘Wicked’ Heads for Dazzling $100 Million Debut, ‘Gladiator II’ Aims for Muscular $65 Million
Is "Glicked" the new "Barbenheimer"?
Given the ubiquity of the stage show, the omnipresence of the Oz-themed marketing campaign and enough brand partnerships (more than 400 in total) to fill Emerald City, rival studio executives and independent tracking services believe that ticket sales could fly to $130 million in its first weekend of release. “Gladiator II” already entered the international box office arena with $87 million from 63 markets, standing as the biggest R-rated opening weekend overseas for Paramount Pictures. More recent attempts like Steven Spielberg’s “West Side Story” remake, Chu’s “In the Heights,” “Dear Evan Hansen,” “Cats” and “The Color Purple” all sputtered in cinemas despite being based on popular productions.
Or read this on Variety
