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Box Office: ‘Speak No Evil’ Pipes in With $4.9 Million Opening Day, ‘Beetlejuice 2’ Still Shaking on Top


James McAvoy's 'Speak No Evil' looks to land a modest but solid debut in second place, while 'Beetlejuice Beetlejuice' continues it box office reign.

Public sentiment is good, too, with audience survey firm Cinema Score determining a B+ grade — a pretty positive aggregate for a horror movie, which tend to trend lower. The film, which sees the internet commentator disguise himself a la “Borat” to expose leaders of diversity, equity and inclusion initiatives, grossed $1.9 million across Friday and preview screenings. The Daily Wire may end up scoring a better debut than a traditional studio, with the Lionsgate release of assassin feature “The Killer’s Game” earning an estimated $1 million across Friday and preview screenings.

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