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Boux Avenue supports breast cancer awareness charity with sales of 'perfect for bigger busts' bra
The leading lingerie brand will be donating 10% off its sales from the Ribbed Scallop Seamless Bralette and the matching Ribbed Seamless Scallop Thong in Powder Pink this Breast Cancer Awareness month
With October being Breast Cancer Awareness Month, leading UK lingerie retailer Boux Avenue has launched a brilliant new initiative to help raise money for the charity Coppafeel! As for the matching knickers, £14, the seamless design sits beautifully under clothes - not to mention it's supportive thanks to the high waist and snug fit (the elasticity is akin to loose Spanx, in my opinion, but way more comfortable). Boux Avenue isn't the only fashion and beauty brand contributing to Breast Cancer Awareness Month as the likes of Jo Malone, ghd and Elemis have launched products that'll donate a portion of the proceeds to the cause.
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