Get the latest gossip
Boots' most popular beauty products of 2024 – from £7.50 serum to £2.50 lip balm
From the best magnesium tablets to Boots No7's most popular product of the year, these are the beauty trends and bestsellers from 2024 you need to know about...
If not, don't fret; high street favourite Boots has unveiled its top beauty and wellness trends of the past year, based on what customers have been searching for and adding to their baskets. Lion's mane mushrooms were popular (Image: Boots)Superfood ingredients have been a big hit this year, with the lines between beauty and wellness becoming increasingly blurred. 'Shampoo' was the biggest search term on boots.com this year – perhaps unsurprisingly, given that it's a beauty essential – but scalp serums were popular too, led by Rita Ora's new scalp-focused haircare brand TYPEBEA launching in store, with impressive results.
Or read this on OK! Magazine