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Bon Iver Knows You’re Sick of Overexposed Pop Stars. His New Videos Prove It


Bon Iver completes his new 'Sable' project with new music and two more beautiful but head-scratching videos

At a time when mystique can be in short supply in pop, leave it to Justin Vernon to revert to the age-old tradition of being a little more mysterious. We’ve lately seen a trend toward relatively compact 10-or-so-song albums (Dua Lipa, Billie Eilish, Maggie Rogers, Ice Spice) after years of overstuffed and overlong records. We’re exposed to gossamer clouds, full moons and a couple making out more than we see Vernon, who’s primarily glimpsed back in that murky room or on what looks like a TV screen.

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