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Boho makes a comeback at Chloé Paris fashion week show
Floaty blouses, frills and neutral colours dominate new creative director Chemena Kamali’s debut
The vintage-inspired hippy-adjacent style – so popular in the early noughties – had a boost on Thursday morning at Paris fashion week with the Chloé show. Backstage after the show, following greetings from her young son as well as from Jerry Hall and her daughter Georgia May Jagger, Kamali spoke about how the Chloé boho look was far from frivolous – it spelled freedom for women. Originally from Düsseldorf, she was part of the design team at Saint Laurent and worked under Philo at Chloé in the early noughties, often seen as a golden era for the brand.
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