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Body Shop stores have closed, but we can’t let its products disappear | Sali Hughes
Anita Roddick’s visionary brand paved the way for ethical beauty. It would be wrong to lose it now
In 1986, for Greenpeace’s Save the Whales campaign, the Body Shop was the first national retailer to transform window displays from selling spaces into billboards for non-profit activism. As a pioneer of ethically sourced, indigenous natural ingredients and fairtrade practices, the Body Shop was among the first to audit itself on its sustainability, social values and animal protection, encouraging other companies to follow suit. This year, it became the first global beauty brand to be certified by the Vegan Society, and its activism against animal testing is widely felt to have contributed significantly to the 2013 EU-wide ban.
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