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Bob the Builder at centre of an unlikely culture war, recruited as social justice warrior for J.Lo's new animated film - as Mattel look to capitalise on the success of Barbie
The move will see the character called Roberto and the action taking place on the Caribbean Island of Puerto Rico. But the decision to reinvent the show has sparked uproar.
British TV icon Bob the Builder is at the centre of an unlikely culture war after being turned into a social justice warrior for a new big budget animated movie being produced by Jennifer Lopez. The move will see the character called Roberto and the action taking place on the Caribbean Island of Puerto Rico Frank Furedi, the emeritus professor of sociology at Kent University, also hit out at the move to turn Bob into a social justice warrior.
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