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Bob Iger’s Grand Streaming Vision Is Finally Coming Together
Slowly but surely, Disney will convince you to return to the bundle.
A few months prior to the launch of Disney+ in November 2019, Bob Iger offered Wall Street analysts a pretty simple rationale for why he was keeping the new streamer’s mandate tightly focused on family-friendly entertainment and big Mouse House brands such as Marvel and Star Wars. As my colleague Savannah notes below, the coming launch of ESPN’s new flagship app next year (and its likely huge price tag) suggests Disney is going to at least keep a separate sports-only experience viable for a while. As Disney+ president Alisia Bowen told Savannah and the other reporters who attended a press event earlier this week, this strategy will “allow those standalone Disney+ subscribers to really explore and experience a sampling of our great sports and general entertainment content” and will “make it easier to see the full value of our bundle.” And if folks like what they see, or want to see more of it?
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