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Bob Iger Says Netflix-Like Password Sharing Plan On Disney+ And Hulu Will Help Streaming Unit Reach “Margins That We Feel Good About”
Disney this summer will roll out paid password sharing on Disney+, a move CEO Bob Iger describes it as being directly influenced by Netflix.
Disney this summer will roll out a paid password sharing plan on its Disney+ streaming flagship that CEO Bob Iger says was directly influenced by Netflix ‘s successful initiative last year. Starting this summer, CFO Hugh Johnston said during Wednesday’s quarterly earnings call with Wall Street analysts, Disney+ accounts “suspected of improper sharing will be presented with new capabilities” letting them sign up for the service. Iger has talked for months about the upside of tightening limits on shared passwords, and sees it as a key part of the company hitting its long-established goal of starting to turn a profit in streaming by the end of fiscal 2024.
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