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Bob Iger Says ‘Thunderbolts*’ Is ‘First and Best’ Example of Marvel’s New Movie Strategy: ‘We Lost a Little Focus by Making Too Much’
Bob Iger views "Thunderbolts" as the "first and best example" of the studio's new priority to focus on quality over quantity.
Disney ‘s CEO Bob Iger has admitted the company’s film slate has struggled in post-pandemic times by focusing too much on quantity and not enough on quality. Marvel’s Cinematic Universe, in particular, hasn’t restored its luster since the epic culmination of 2019’s “Avengers: Endgame.” There have been hits since COVID, like “Deadpool & Wolverine,” “Spider-Man: No Way Home” and “Doctor Strange in the Multiverse of Madness.” But success has been wildly inconsistent as tentpoles like “Ant-Man and the Wasp: Quantumania,” “The Marvels” and “Captain America: Brave New World” were among the first comic book franchise to lose money for Disney since the MCU brought superhero movies in vogue. “We’ve learned over time that quantity does not necessarily beget quality,” Iger said on Wednesday’s investor call.
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