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Bob Iger On ESPN Partnership Talks, “Tremendous Value” In NBA Rights Extension Despite Price Tag
Disney CEO Bob Iger said he sees "tremendous value" in the company's 11-year rights extension with the NBA despite the significant increase in costs.
Disney CEO Bob Iger said he sees “tremendous value” in the company’s 11-year rights extension with the NBA despite the significant increase in costs over the previous agreement. That scenario came up well over a year ago when the company was emerging from a grueling financial stretch, cutting billions in costs and streamlining its work force and content slate. The CEO said securing the NBA Finals every June for more than another decade would provide a major tentpole for ABC and ESPN, giving the company a consistent advertising and distribution vehicle.
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