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Bob Iger Explains Why Venu was Scrapped, Why Disney Bought Fubo and Why New Skinny Bundles Help ESPN
Disney sees new potential to distribute ESPN to younger consumers via so-called 'skinny bundles'
Disney thinks an emerging suite of so-called “skinny bundles” serves as a better way to make ESPN available to cord-cutters than Venu, a now-scuttled streaming sports joint venture with Warner Bros. As the company examined such an option, he added, “Venu basically looked redundant to us, and so this was a great opportunity for us to make ESPN available multiple skinny bundles, and then to actually merge” the Hulu live-TV product with Fubo. Plans continue for the launch of a “flagship” ESPN streaming product that will require a subscription, and will include “enhancements” tied to betting and fantasy sports, Iger said.
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