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Bob Iger Calls ‘Thunderbolts*’ The “First And Best” Example Of Marvel’s New Focus On Film
Disney CEO Bob Iger sees 'Thunderbolts*' as proof that the company's "fewer but better" strategy with Marvel Studios is bringing positive returns.
Since returning as Disney CEO late in 2022, Iger has overseen a streamlining and refocusing of Marvel, with not as many sequels focused on lower-tier characters and far fewer series for Disney+. “In our zeal to flood our streaming platform with more content, we turned to all of our creative engines, including Marvel, and had them produce a lot more,” Iger said, echoing his previous comments since returning as Disney CEO in 2022. The previous burst of new production, which was primarily aimed at goosing subscriber numbers for Disney+, was overseen by former Disney CEO Bob Chapek, who took the baton from Iger in February 2020.
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