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BMG Wants to Fast-Track Use of GenAI in Marketing Campaigns
The Berlin-based music company hopes a partnership with a school in Munich will help get it there.
BMG has entered into a strategic partnership with the TUM School of Management as it looks to fast-track the implementation of artificial intelligence across the Berlin-based company’s marketing campaigns for artists. BMG said in its announcement on Tuesday (Jan. 30) that it sees generative AI as a way to help manage the complex array of digital assets needed to mount a modern-day global campaign — ranging from artwork, banners, social media content and other materials. Johannes von Schwarzkopf, who was recently promoted to svp of corporate development at BMG with a remit to spearhead initiatives to accelerate growth in areas like GenAI, said integrating AI into music marketing is about “reimagining the creative process,” adding “AI offers us an unprecedented opportunity to change the way we market and experience music globally.”
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