Get the latest gossip
BMG Unveils New Brand Identity as Part of Ongoing BMG Next Strategy
BMG’s new logo sees them building on their foundation as a “forward-thinking music company” with a renewed focus on “innovation and creativity”.
Dubbed a “comprehensive refresh”, the nascent design is said to represent the company’s bold approach to continuity and innovation, while still honoring its heritage. “‘Midnight,’ a deep emerald-blue, represents parent company Bertelsmann’s enduring commitment to music and BMG’s independent strength. The accent colors—‘Limelight,’inspired by the iconic stage spotlight, and ‘Platinum,’ along with other metallic tones, pay tribute to the industry’s highest achievements.”
Or read this on Billboard
