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BMG Promotes Jon Loba, Thomas Scherer as Company ‘Doubles Down’ on U.S. Activities
“We are making good on our promise to double down on our U.S. operation with a distinctive new approach,” comments BMG CEO Thomas Coesfeld.
Moving forward, Loba is responsible for BMG’s entire North American frontline records business across Nashville, Los Angeles, New York and Canada. “I’m looking so forward to working even closer with our staff throughout North America and as important, helping bring the visions of our amazing artists to life.” Among the changes announced to staff last November, a new global catalog team based in Los Angeles; a “recalibration” of its presence in continental Europe in line with the new local-global emphasis, which will involve focusing on “functional centers of excellence within Europe,” as well as aggregation of budgets and expertise; a further acceleration of its investments in tech and its myBMG system for artists; and the clarification of roles and structures that the company says will make it “more accountable to its artist and songwriter clients.”
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