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BMG Hires Celine Joshua for New EVP of Global Marketing Role

Celine Joshua joins BMG as executive vp of global marketing following several years at Universal Music, where she led the label's Web3 efforts.

“These recent changes further enhance our ability to deliver top-tier service to our artists and songwriters on a global scale, and we’re excited to have Celine at the helm of our marketing team,” Coesfeld said in announcing Joshua’s hiring. Joshua started her career as a music-tech futurist — her first industry job was in Warner Music’s IT department before shifting to e-commerce roles in the company’s catalog division, Rhino Entertainment. In 2018, Joshua joined Universal Music Group as GM of commercial content and artist strategy and quickly formed her own Web3-focused label — called 10:22PM because that’s when she thought of it one night.

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