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BMG CEO Says Digital Distribution Changes Are ‘Paying Off’ as Company Reports 11% Revenue Gain

BMG earnings for H1 2024 show that revenue was up 11%, as its CEO says changes are paying off, including taking digital distribution in-house.

BMG CEO Thomas Coesfeld says taking his company’s digital distribution in-house and operational changes — two initiatives launched during his first year at the helm — are paying off. Students at the lab generated short videos that have proven to be more cost efficient and effective at getting the audience to engage with the music. It was a “tough period… but a business necessity” and part of a broader strategy meant to help the company respond quickly to industry trends, Coesfeld says.

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