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Blumhouse Horror Movie ‘Imaginary’ Conjures Up $10 Million in Box Office Debut

Blumhouse returned to the big screen with brand new horror movie Imaginary over the weekend, and the marketing campaign from Blumhouse and Lionsgate suggested that the studios were hoping to have another M3GAN on their hands. But while M3GAN opened to $30 million in early 2023, Imaginary only scared up 1/3 of that number in […]

Meagan writes, “More than just a familiar entry in horror, Imaginary is the type of silly that doesn’t even work on a gateway level. The protagonist’s adult worries and themes of mental illness are in stark contrast to the adorable Chauncey and his childlike nature. Despite the dialogue constantly reinforcing the boundless creativity of its heroine, Imaginary is rather low on imagination of its own, instead opting to chart a safe course filled with familiar tropes and scare trappings.”

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