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Blue Origin's Fashion and Beauty Collabs Won Big By Going to Space
Katy Perry and Gayle King wore custom Monse spacesuits for Blue Origin’s flight, blending style with function for a history-making moment
Monse’s cofounders, Fernando Garcia and Laura Kim, created the bespoke astronaut outfits for the star-studded lineup, which included pop star Katy Perry, broadcast journalist Gayle King, entrepreneur and activist Amanda Nguyen, aerospace engineer and former NASA scientist Aisha Bowe, film producer Kerianne Flynn and more. Crafted by Creative Character Engineering in ultra-comfortable and surprisingly chic flame-resistant stretch Neoprene (a major upgrade from polyester), the designs offered a modern silhouette that eschewed bulk for clean lines inspired by motocross and ski wear. “This wasn’t harmless banter; this was a billion-dollar brand using its platform to publicly demean a woman.” Calling the move “irresponsible” and “hypocritical,” they continued, “Telling a woman that she should be ‘sent back’ is shameful bullying and reflects a troubling willingness to tear down in today’s society.”
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