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Blake Lively and Justin Baldoni Feud: ‘A Pure PR Play’ With Real Legal Stakes


Justin Baldoni and Blake Lively are using the legal system to wage a PR feud over 'It Ends With Us,' but that doesn't mean their suits are frivolous.

That simple interaction from May 2023 — which might in other circumstances have been marked down to “creative differences” — has flourished over the last month into an all-out legal war, leading to a civil rights complaint and four lawsuits (so far). On the harassment claim, a jury would have to find that Baldoni and producer Jamey Heath engaged in “severe or pervasive” misconduct sufficient to create a hostile work environment. He also argues it could be difficult to prove damages, such as a lost film role, due to negative posts or articles purportedly planted by Baldoni’s publicity team.

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Justin Baldoni

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